Matalan is a British fashion and a home ware retailer with over 217 stores across the United Kingdom.
Dinara Mirtapova was commissioned to design Holiday 2018 displays that included banners, 3D installations and window displays, as well as products tags and packaging boxes.

The campaign launched in September 2018 and is on display through Christmas 2018 in all participating Matalan stores in the UK.

The campaign was designed around three main themes: “Winters Tale”, “Sno“ and “Pink Fizz“, where each theme explored the unique color palette. “Winters Tale“ was designed around the traditional Christmas color palette, that included green, red and gold.

“Sno“ is a theme that reflected winter wonders, ice, and magic - the palette used for this theme included shades of blue. “Pink Fizz“ is a theme build around sugary sweets and frosted confections.