Working on Godiva Holiday Packaging 2016

I had this awesome opportunity to collaborate on Holiday Packaging for "Godiva" Chocolatier. When I started my working process we discussed with Godiva team a few sketches and one of the suggestions was "Nutcracker" Ballet. I brought up my childhood memories how growing up we had this tradition when each year we went to see "Nutcracker". Since that time I associate winter holidays with the sparkle and shimmer, dancing sugarplums and the music of Tchaikovsky.

It was agreed that the packaging had to be globally relevant and celebrating the warmth and magic of the season. So ideas like ornaments, stars, snowflakes, dancing sugarplums came to mind.

Winter Holidays is the season of childlike wonder and believe in magic, joy and happiness. It is that time when families get together to celebrate, to bake and the exchange gifts. It is also the time of gift giving or giving back.  

I also had this lovely opportunity to visit "Godiva" HQ in New York City.